NBC Specials Promote Celebs Causes:
http://www.monstersandcritics.com/smallscreen/news/article_1511239.php/NBC-Making-a-Difference-sees-Alicia-Keys-Halle-Berry-and-Glenn-Close-Nov-9
In this article by April MacIntyre we see how NBC is helping several stars promote their causes. Aside from these celebs, the show introduces ordinary people who are doing extraordinary things. NBC, instead of having one leader lead this promotion, is promoting change and outreach as a whole. The article talks about how Jon Bon Jovi, Alicia Keys, Halle Berry and other celebs are working toward change and awareness. Their actions target things from poverty to helping with Katrina recovery. This attitude NBC is putting out there reminds me of the contingency theory of leadership we covered in class. Each challenge (poverty, hunger, disaster relief, domestic violence, etc.) requires different leadership styles. Disaster relief may focus a lot more on building relationships and helping out in any way. Things like hunger and poverty require more task-oriented solutions, things that will put up numbers for the people in need. Halle Berry is also mentioned in the article. Her cause deals with helping victims of domestic abuse. Things like this require more difficult leader action as the task structure is not always high. However, the position power is good, as the members can really trust the leader, since she made a point to help organization and support the cause in the first place. It depends a lot on the situation from person to person. A big help for all of these celebs is the position power. They aren?t in the position to necessarily punish anyone, but have the funding to reward people and organizations monetarily.
Posted by Samantha Wilson
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